Val Rocha’s journey in the countertop industry began in 2004 when she co-founded Quality Granite and Marble, Inc, a family-owned countertop fabrication shop in Atlanta, Ga. For nearly a decade, she led the business with passion and dedication, establishing a reputation for quality craftsmanship and superior service. In 2012, Val embarked on a new chapter in her entrepreneurial journey by founding Quality in Granite Inc. As the founder and owner, she leads the company with a steadfast commitment to excellence and innovation in the countertop industry, successfully pivoting her business model to adapt to changing circumstances while maintaining a strong presence and reputation. In April 2024, Val embarked on a transformative journey to share her extensive knowledge and passion for the countertop industry with a wider audience by launching Countertops Hub. As the founder and editor-in-chief, she leverages her years of experience and expertise to provide invaluable insights, inspiration, and guidance to industry professionals and homeowners alike, shaping the industry landscape and fostering a community dedicated to excellence in countertop design and craftsmanship.